Article: http://www.businessweek.com/technology/content/may2008/tc20080514_269697.htm
Interesting article. I wonder if this could be an inexpensive mechanism to implement and transmit campus security notifications. Virginia Tech looked to implement a Hardware (Cell Phone Towers) solution and there can be a ton of hurdles and compatability issues. Of course you would have a hard time to controlling the subscribers. But it could include parents, friends, and students alike.
Just some thoughts.
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