http://gizmodo.com/392020/apples-top-designer-explains-design
This is a short article that interviews the Senior Vice President of Industrial Design from Apple. Not to much content but it has a great quote from Jonathan Ive. His team is responsible for the IMac, IPod, and IPhone. Pretty good resume if you ask me.
"I'm not driven by making a cultural impact. That's just a consequence of taking a remarkably powerful technology and making it relevant. My goal is simply to try to make products that really are meaningful to people."
This really isn't all that different then what IT has failed to do in many cases. Take the internet, software, and computers and apply it in a "relevant" way to solve problems. Some of the most powerful applications are the most simple. It certainly goes without saying that User Interface design and usability should not be the afterthought that it normally is. Web 2.0 is just a piece of that. Industrial design, human cognitive response, and visual accuity have only been applied in a few instances to develop a truly interactive software application. I think the industry should focus on this more. God knows I've used SAP enough times to curse the low priority that the user interface gets. SAP can order me a new spaceship, build a detailed WBS, track my EVM towards completion, route all invoices and payments at the same time. But only if your smart enough to know that Shift + F8 is "execute".
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Two things he mentions in the article I find are interesting,
1. "The word design is everything and nothing. We think of design as not just the product's appearance, it's what the product is, how it works. The design and the product itself are inseparable."
2. "Apple is unique by being in the hardware and the software games; design permeates through everything."
And I feel that in essence speaks about their design success.
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